Cin Cin curates intimate and exceptional culinary experiences, inspired by founder Ruba Rahim’s exploration of global food cultures across 40+ countries. Rooted in Ruba’s personal story and deep ties to Italy, the brand was named Cin Cin, a phrase that signals the beginning of something joyful and shared. Inspired by the transportive quality of food and drink, every design element draws on meaningful moments that sparks genuine cusiosity.
Brand Strategy, Brand Name, Brand Identity, Brand Collateral
The highlighted logo captures the rawness of writing and the roots of the brand.
The design system explores duality through the contrast of red and white.
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