Saatchi & Saatchi is built on the core philosophy and operational mantra “Nothing Is Impossible,” guiding its creative and strategic work around the world. Yet, its own identity failed to reflect this spirit. The challenge was to rediscover what made Saatchi & Saatchi great in the past and reinterpret those qualities for a new generation.
Ideation, System Design, Identity, Collateral
The highlighted logo captures the rawness of writing and the roots of the brand.
The design system explores duality through the contrast of red and white.